Market flexibility is not to be neglected
Instead of following a strict plan, managers must help organizations to respond to unpredictable market conditions. Market flexibility is important, and when done prudently, can deliver high returns. To get a better idea of how market flexibility works, take note of the following three points: Markets change rapidly and unpredictably. As a result, managers must constantly adapt their decision models and plan. Managers must identify their market objectives and adjust their plans in response to unexpected market changes. Each point…